Total Quality Agency

Become Extraordinary ...

Big I Michigan’s Total Quality Agency (TQA) program was established in 1997 as a strategic initiative to enhance the value of its member agencies. Born out of the association's strong commitment to Best Practices, the TQA program was designed to equip agency owners with the tools and insights needed to elevate their operations and drive growth. Initially tailored for agency owners, the program has since expanded to include operations, sales management, accounting, and other key roles within agencies. One of the program's unique strengths is the camaraderie it fosters among agency owners, who share their experiences and strategies for tackling industry challenges. This peer-to-peer exchange is invaluable, as it brings together individuals with the authority and dedication to implement meaningful changes that increase agency value. To date, over 100 agencies have benefited from the TQA program, making it a cornerstone of Big I Michigan's efforts to support its members' success.

Under the guidance of national experts and agency owners, the TQA journey will provide you with the tools to take an unprecedented look at your agency and develop processes to take your agency to the next level. You'll work through building a business plan, defining your agency success, building your dream team, implementing agency best practices, marketing and sales, maximizing client success, working your new plan ... and more.

Registration Coming Soon!

Total Quality Agency 2024 starts in November

Company Assistance

Agents, check with your Auto-Owners and Frankenmuth Insurance marketing reps for information on 2025 TQA registration financial assistance.

Update Opportunities for TQA Graduates

Watch for details on upcoming update opportunities coming soon.

Current TQA Agencies

Click here to view a list of agencies currently holding the TQA designation.

Investment

First agency registrant: $3,500

Additional agency registrants (per person): $1,500

Out-of-state registrants: $5,000

Questions?

Check out our TQA Frequently Asked Questions page, or contact Kim Felice, Professional Development Director at (517) 327-8025, kfelice@michagent.org.

 

TQA 2025-26 Sessions

(Runs October 2025 - April 2026)

October 8, 2025

November 12, 2025

December 3, 2025

January 7, 2026

March 18, 2026

April 9, 2026 – Thursday

More details coming soon!





Accommodations

In accordance with Title III of the Americans with Disabilities Act, we invite all registrants to advise us of any disability and any requests for accommodation to that disability. Please submit your request as far in advance as possible for the program you wish to attend. If you have any questions, call (800) 589-6501 or email to info@michagent.org

Cancellation Policy

If you must cancel your registration, you will receive a 25% refund. No refunds will be given to those who attend part of a program, or who are no-shows. If you do not cancel and do not attend the program, you will be considered a no show and no money will be refunded, nor will your money be transferred to a different class.