Big I Michigan’s Total Quality Agency (TQA) program was established in 1997 as a strategic initiative to enhance the value of its member agencies. Born out of the association's strong commitment to Best Practices, the TQA program was designed to equip agency owners with the tools and insights needed to elevate their operations and drive growth. Initially tailored for agency owners, the program has since expanded to include operations, sales management, accounting, and other key roles within agencies. One of the program's unique strengths is the camaraderie it fosters among agency owners, who share their experiences and strategies for tackling industry challenges. This peer-to-peer exchange is invaluable, as it brings together individuals with the authority and dedication to implement meaningful changes that increase agency value. To date, over 100 agencies have benefited from the TQA program, making it a cornerstone of Big I Michigan's efforts to support its members' success.
Under the guidance of national experts and agency owners, the TQA journey will provide you with the tools to take an unprecedented look at your agency and develop processes to take your agency to the next level. You'll work through building a business plan, defining your agency success, building your dream team, implementing agency best practices, marketing and sales, maximizing client success, working your new plan ... and more.
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