Great Lakes Automation Day 2026


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Big I Michigan Presents

Great Lakes Automation Day 2026

Join us for a one-day event focused on helping independent agencies work smarter, streamline operations, and explore the technology, automation, and AI tools shaping the future of insurance.

November 3, 2026
Soaring Eagle Casino & Resort
Mt. Pleasant, MI
Registration: $150

Hotel Reservations: Visit Soaring Eagle Casino & Resort and select Book Stay. Use group code GLAD110226 to receive the group rate.
You may also call 877-232-4532 and reference group code GLAD110226.
Room Block Deadline: October 12, 2026.

About the Event

Great Lakes Automation Day, or GLAD, brings together agency professionals, technology partners, and industry experts for a full day of practical conversations around automation, artificial intelligence, agency operations, and digital transformation.

Whether your agency is just beginning to explore automation or looking to take your tech strategy to the next level, GLAD is designed to deliver real-world ideas you can bring back and put to work.

What to Expect

Automation Strategies

Explore ways to reduce manual work, improve workflows, and create more efficient agency processes.

AI & Innovation

Learn how emerging tools are changing agency operations, client service, marketing, and team productivity.

Practical Takeaways

Walk away with ideas, resources, and vendor connections that can help your agency move forward.

2026 Agenda & Sessions

From practical AI applications to smarter technology decisions, GLAD is designed to give independent agencies ideas they can put to work right away. Start the day together with general sessions, then choose the afternoon breakout sessions that best match your experience and goals.

Morning
8:00–9:00 a.m.
Registration

Registration & Breakfast

Check in, grab breakfast, connect with fellow attendees, and get ready for a full day of learning and technology-focused conversations.

9:00–10:00 a.m.
General Session

Technology in Your Agency

Ron Harris | Omega Computer Services

Explore how technology fits into today's independent agency and where agencies can find opportunities to improve efficiency, security, and everyday operations.

10:00–11:00 a.m.
General Session

Turning AI into Real Value for Your Agency

Jerry Fetty | SMART IT Services

Move beyond the AI hype and explore practical ways agencies can use artificial intelligence to improve productivity, workflows, and day-to-day operations.

11:00 a.m.–12:00 p.m.
General Session

From AI Overload to Smart Decisions: How Agencies Evaluate and Adopt AI

Dale Steinke | Liberty Mutual

With a growing number of AI tools, vendors, and promises, many agencies struggle to know where to focus. This session helps leaders move past AI overload by adopting a problem‑first approach to evaluation and decision‑making. Dale Steinke shares a practical framework that agencies can use to prioritize use cases, assess vendor claims, and align AI investments with real business needs rather than hype.

12:00–1:30 p.m.
Lunch & Trade Show

Lunch, Networking & Exhibitors

Connect with fellow attendees and explore technology providers, industry partners, and solutions designed for independent agencies.

Afternoon Breakouts
1:30–2:30 p.m.
Breakout Beginner

Hone Your AI Prompt Skills for Smarter Results

Dale Steinke | Liberty Mutual

This hands-on session focuses on helping agents learn how to craft effective AI prompts to generate better messaging and more detailed, useful results. It is designed to move participants beyond basic experimentation and into practical, repeatable prompting techniques that improve productivity and content quality.

1:30–2:30 p.m.
Breakout Advanced

Agency AI 201: From Tools to Workflows - Removing Your Mid-Range Jump Shots

Casey Nelson

Advanced use cases for connecting systems, moving data, and automating agency work.

2:30–3:30 p.m.
Breakout Beginner

Agency AI 101: Getting Started With The AI Basics You (May) Already Have

Casey Nelson
Your management system is the foundation. Here’s what to build around it.
2:30–3:30 p.m.
Breakout    Advanced

How AI Changed What's Possible for Independent Insurance Agencies

Brandon Gadbury | Michigan Community Insurance Agency

Explore how advances in AI are creating new possibilities for independent agencies, from automation and efficiency to new ways of managing work and serving clients.

3:30 –4:00 p.m.
General Session

Closing Recap and Shared Takeaways

Come back together to wrap up the day, share key takeaways from the breakout sessions, and hear what others learned along the way. We’ll highlight practical ideas, insights, and next steps you can take back to your agency.

Agenda and session details are subject to change.

Hotel Reservations

Soaring Eagle Casino & Resort
Mt. Pleasant, Michigan

A special group room rate is available for Great Lakes Automation Day attendees.

Book online: Visit Soaring Eagle Casino & Resort , choose Book Stay, and use group code GLAD110226.

Book by phone: Call 877-232-4532 and reference group code GLAD110226.

Room block cutoff date: Monday, October 12, 2026.

Ready to Join Us?

Make plans to join Big I Michigan for Great Lakes Automation Day on November 3, 2026.

Registration: $150

Register Now