About Trusted Choice


Trusted Choice logo

What is Trusted Choice?

Your Big I Michigan membership comes with membership in our national association - The Big “I” (Independent Insurance Agents & Brokers of America).

Trusted Choice® is the national marketing brand created exclusively for Big “I” members to help consumers understand the value that an independent agent offers.

This is not a market access program but a brand that is designed to highlight the strengths of independent insurance agents: Choice, Customization, and Advocacy.

Why Trusted Choice?

Trusted Choice was created by the Big “I” volunteer interdependent insurance agents and carrier partners to highlight the benefits independent insurance agencies and brokerages offer consumers: choice of companies, customization of policies and advocacy support. Trusted Choice is one of the many exclusive benefits afforded to Big “I” members.

What are the benefits of being part of the Trusted Choice brand?

Trusted Choice is the premier consumer brand for independent insurance agents and provides national advertising and other strategic tools to reach and influence consumers. The brand offers IA’s greater consumer awareness by providing top quality resources to assist them in effectively marketing and advertising in their local marketplace. Return to branding page for benefits listing.